Shoot with Purpose. Sell with Confidence.
Systems for Photographers Ready for More You’re ready for more.
More consistency in your income.
More authority in your sessions.
More control over the results you create, and the revenue you generate.
The studio you envision, the one where clients trust you, invest confidently, and walk away thrilled, isn’t built on talent alone. It’s built on systems.
This full-day intensive is about building those systems.
Part 1: The Psychology of Sales (For Any Genre) If selling makes you uncomfortable, your clients can feel it. In this session, you’ll learn the science behind why people actually buy, and how to structure in-person sales so they feel natural, ethical, and client-centered instead of pushy. This isn’t about scripts. It’s about understanding human behavior and guiding decisions with confidence. Whether you photograph families, seniors, weddings, branding, or boudoir, these principles directly impact your revenue. You’ll leave knowing how to sell without cringing, and without leaving money on the table.
Part 2: Posing Fluency for Boudoir & Beyond (Hands-On) Boudoir leaves no room for hesitation. When your client is minimally clothed, every angle matters. Every bend, shift, and expression shows. There’s no hiding behind busy styling or layers of wardrobe. You have to know what you’re doing, and why. In this hands-on session, Lori demonstrates her modular posing approach. You’ll learn how to think beyond memorized poses and instead develop true posing fluency, the ability to build, refine, and elevate an image in real time. While boudoir is the teaching vehicle, the framework extends far beyond it. The same posing mindset strengthens seniors, maternity, branding, couples, and traditional portrait work. No more freezing mid-session. No more recycling the same safe setups. No more wondering if it’s “good enough.” If you can pose confidently in boudoir, you can pose confidently anywhere.
Please bring your camera and note taking supplies for this class.
Lori Unruh Poole is a full-time photographer and co-founder of Photo Insight, where she and her husband Jeff help creative entrepreneurs build profitable, sustainable businesses with clarity and confidence. Drawing from over a decade behind the camera and in the sales room, she’s known for her no-fluff, psychology-backed approach that turns overwhelm into strategy and guesswork into growth. Lori’s teaching style is equal parts approachable and action-driven, making complex topics feel doable and empowering photographers to reclaim both their creativity and their bottom line.