The Framework for Ads, Lead Generation & Client Conversion
Most photographers wait for clients to start searching.
Strategic studio owners create demand before the search ever happens.
In this class, you’ll learn how to build a modern marketing framework that positions your studio in front of potential clients at every stage of awareness... from problem-unaware to ready-to-book.
We’ll break down the difference between:
Active marketing (Facebook & Instagram ads that interrupt and create demand)
Passive marketing (Google search campaigns that capture existing demand)
And how to strategically use both without wasting money.
But traffic alone doesn’t book clients.
You’ll also learn how to:
Design a compelling lead magnet that attracts the right type of client
Build a simple but powerful lead generation funnel
Create a nurture sequence that turns cold leads into confident buyers
Move prospects from curiosity to commitment using intentional messaging
By the end of this session, you’ll walk away with a clear, strategic marketing framework you can implement in your studio... one that replaces random posting and boosted ads with a predictable system for attracting and converting high-quality clients.
If you’re ready to stop “hoping” for bookings and start building demand intentionally, this class is for you.
This will be a Professional Photographers of America CE course.