• Advance photography in all its branches, as both an art and a profession

• To insist on high ethical standards in Association members’ dealings with their clientele and with each other, consistent with the highest professional code of conduct

• To project a professional image of photography to the public and maintain a program of conduct with the photographic consumers, including education and publicity, displays and exhibits, and respectable business relations with clientele

• To elevate the caliber of photography achieved by the Association’s members, through ongoing educational programs that include print competitions and critiques, seminars and workshops, and presentations featuring professionally respected guest speakers

• To oppose violations and infringements upon rights of professional photographers as both individuals and members of this and other professional associations

• To create, foster, promote and maintain cordial relations, cooperation and free interchange of ideas among all Association members

• To cooperate with other organizations striving to accomplish similar purposes and objectives.

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